A strong brand starts with a strong foundation

Before diving into logo design, web development and colour palettes, there are some important aspects to consider when branding your small business. Think of these as the foundation for your brand.

 

Even though you’re not a mega-corporation, it’s still crucial that you lay your foundation correctly before addressing the visual pieces of your brand.

 

This foundation is called a BRAND STRATEGY.

Here’s EVERYTHING you need to write a BRAND STRATEGY in just 5 days:

  • Masterclass: Guided video classes helping you craft your Brand Strategy ‘like a pro’ (value R8000)
  • Formula + Toolkit: Step-by-step fill-in-the-blanks Brand Strategy workbook (value R5000)
  • Blueprint: Brand strategy dashboard to summarise all your work (value R800)
  • BONUS #1: 5 Checklists to make sure you're sorted (value R800)
  • BONUS #2: DONE-in-5-days Action Plan (value R1100)
  • BONUS #3: Questions asked and answered support (value priceless) 
  • Certificate: Completion certificate from Smart For Small Academy (value R300)


TOTAL VALUE: 1050$ (R16 000)

NOW $199 (R3000)

Click BELOW to enrol today...

**Course payment charged in Dollars and the Rand value shown here is subject to Rand-Dollar exchange rates.

YES! I want this Toolkit & Masterclass

Click HERE to claim your Market Like A Pro step-by-step masterclass & toolkit to building your dream brand strategy

Course curriculum

  • 1

    Welcome

    • Hello and welcome!

    • Full Course Content Document

  • 2

    Chapter: Introduction

    • Brand Strategy Masterclass Introduction

    • Downloadable 5 Day Action Plan

  • 3

    Chapter: Context

    • Brand Strategy: Chapter Context Masterclass

    • Downloadable Context Worksheets

  • 4

    Chapter: Category

    • Brand Strategy: Chapter Category Masterclass

    • Downloadable Category Worksheets

  • 5

    Chapter: Consumer

    • Brand Strategy: Chapter Consumer Masterclass

    • Downloadable Consumer Worksheets

  • 6

    Chapter: Client

    • Brand Strategy: Chapter Client

    • Downloadable Client Worksheets

  • 7

    Chapter: Positioning

    • Brand Strategy: Chapter Positioning

    • Downloadable Positioning Worksheets

Why do you need a brand strategy?

You're a small business... only BIG brands need one... right? WRONG.

When you don’t know who you are, why you exist, what you believe in, or what you’re trying to achieve, your business suffers. From customer communication issues to failed Social Media ads to poor or really slow brand growth, a lack of brand strategy causes problems at every level of your business. 

Having worked with hundreds of clients over the last decade, I’ve learned to spot the tell-tale signs of a brand in crisis, often caused by a lack of strategy. (Some of these issues might sound familiar to you. Before I documented my own brand strategy, I suffered from them too.) 


  • You don’t understand your purpose, vision, mission, or values, so you make marketing and business decisions that don’t reflect them. 
  • You don’t have a documented marketing plan, but you hope that whatever you’re doing will work.   
  • You don’t have cohesive brand messaging, so your content tends to be inconsistent at best, and contradictory at worst. As a result, it’s difficult to attract people who share your values (customers, employees, etc.).
  • You can’t clearly articulate your brand, and as a result, you can’t carve out a discernible place in the market.

Brand Strategy ignites that little spark you have - into a fire that burns so BRIGHT

I believe that all brands have potential. The important part is about how one uncovers that potential and ignites it into something amazing.

My unique brand strategy formula (crafted using my 10 years of marketing industry experience AND my personal small business experience) helps you uncover your true potential and build a brand that makes a meaningful impact and stands the test of time.

Introducing a...

5-Step Brand Strategy Formula

 

If you want to build a brand strategy like a pro (even if you are a complete newbie at marketing), follow these 5 steps:


No worries if you haven’t written a brand strategy plan before. Remember, many of my brand strategies have been written using my formula and they are my most successful yet.

WARNING

‘Market Like A Pro Masterclass & Toolkit’ IS NOT a typical course

  • It’s NOT a 30-hour marketing course full of theory but lacking in action
  • It’s NOT course content that tells you what to do while neglecting teaching you HOW to do it
  • It’s NOT a 200 page ebook filled with marketing facts, info and so-called ‘secrets’
  • It’s NOT a pile of infomation based on no (or very little) experience

 

It is a PROVEN FORMULA to brand success!

What if writing a brand strategy was as easy as following a recipe? Just follow the template, fill in the blanks and… Voila.

This is what Market Like A Pro Masterclass & Toolkit can do for you!

It’s a set of fill-in-the-blanks brand building success templates that get you to create a brand strategy (like a pro) in just 5 days! Easy to complete. Ready to create.

Learn everything from ‘what’ to ‘how’ with the complete, actionable, practical, and realistic advice you’ll find in this comprehensive course.

TOTAL VALUE: 1050$ (R16 000)

TOTAL VALUE: 1050$ (R16 000)

NOW $199

Click BELOW to enrol today...

**Course payment charged in Dollars and the Rand value shown here is subject to Rand-Dollar exchange rates.

YES! I want this Toolkit & Masterclass

Click HERE to claim your Market Like A Pro step-by-step masterclass & toolkit to building your dream brand strategy

"Hi, I'm Ivana Rhodes ...

... and I am a small business owner just like you"

 

Perhaps we have two things in common:

1. I am a small business owner. I’ve experienced it all – wearing all the hats, failing and learning from my mistakes, experiencing burn out, feeling overwhelmed, needing certain expert skills but not being able to afford them. That’s why I created this masterclass & toolkit! I am grateful to have worked with many small businesses – helping them succeed using my big-brand marketing industry experience and skill-set. I love helping brands and people grow through brand building – reducing some of the stress I know they feel.

 

2. I am a qualified marketing expert but at first I didn’t write a brand strategy for my own brand because I thought I could just wing it. If there’s one thing I’ve learned from over a decade of helping brands tell their story, it’s that a successful business can’t survive if it doesn’t have a strong brand strategy. Without a unified identity, everything from your content, to your culture, to your core business can suffer. But there’s a reason why this problem is so pervasive: Building a strong brand strategy takes time, effort, and commitment. And that’s where many people (including myself on my own brand) can get stuck. 

 

I clearly remember how hard it was at the beginning when I started my small business. And I don’t want you to experience endless hours of trying to figure out what to do and how to best spend your money.

I felt HORRIBLE and OVERWHELMED because I didn’t create my brand strategy. That was…

 

THE REASON WHY

I created the Market Like A Pro Masterclass & Toolkit

Luckily I mastered the art of QUICK, EFFECTIVE brand strategy.

 

A way to get the best of both worlds – to plan my brand properly (like the pro I am) but to also do it quickly and effectively because as an entrepreneur and business owner – time is money and I needed to get it DONE so I could start DOING.

 

I don't want you to feel horrible, overwhelmed, and frustrated.

Thanks to the Market Like A Pro Masterclass & Toolkit ... You NEVER EVER have to guess or make unplanned brand and marketing choices again! 

 Never Ever!

For ALL FRUSTRATED

Small business owners and entrepreneurs…

 

  • who try to wear all the hats and don’t have the time to spend weeks writing a brand strategy
  • who don’t have massive budgets to afford an expert to do it for them
  • who struggle to sell their impactful product
  • who don’t want to risk tons of money lost in unsuccessful ads
  • who don’t want to spam Facebook groups with their offers
  • who are tired of trying to build their brand and not seeing true brand growth

 

I have a message for you (a message I wish I could’ve given myself 10 years ago):

 

Leverage your disadvantage

If you feel that being a beginner at marketing and brand building is your disadvantage… Turn it into your advantage and...

 

Use my Market Like A Pro Masterclass & Toolkit to create a brand strategy (like a pro) in just 5 days!

The BAD NEWS is:

Market Like A Pro Masterclass & Toolkit

Is NOT for Everyone

  • It’s NOT for agencies and big corporates
  • It’s NOT for marketing experts


The GOOD NEWS is:

It's SPECIFICALLY Designed for 

small businesses, entrepreneurs, solopreneurs, hustlers, movers and shakers that want to market like a pro and build a memorable, powerful and successful brand.

 

No matter which niche you are in. It works perfectly for:

Here’s EVERYTHING you need to write a BRAND STRATEGY in just 5 days:

  • Masterclass: Guided video classes helping you craft your Brand Strategy ‘like a pro’ (value R8000)
  • Formula + Toolkit: Step-by-step fill-in-the-blanks Brand Strategy workbook (value R5000)
  • Blueprint: Brand strategy dashboard to summarise all your work (value R800)
  • BONUS #1: 5 Checklists to make sure you're sorted (value R800)
  • BONUS #2: DONE-in-5-days Action Plan (value R1100)
  • BONUS #3: Questions asked and answered support (value priceless) 
  • Certificate: Completion certificate from Smart For Small Academy (value R300)


TOTAL VALUE: 1050$ (R16 000)

NOW $199

Click BELOW to enrol today...

**Course payment charged in Dollars and the Rand value shown here is subject to Rand-Dollar exchange rates.

YES! I want this Toolkit & Masterclass

Click HERE to claim your Market Like A Pro step-by-step masterclass & toolkit to building your dream brand strategy

Inside Your Market Like A Pro Masterclass & Toolkit is EVERYTHING you need to create a brand strategy in just 5 days!

Part #1

Video masterclasses to build your Brand Strategy

If you consider brand strategy stressful and overwhelming…

Here is your formula and plan to easy and effective brand building – just like a pro.

Includes step-by-step video recorded lessons that unpack the theory as well as showcase a real-life tutorial example to make for easy understanding.

Part #2

A comprehensive toolkit to build your Brand Strategy

You'll be simply guided by a step-by-step fill-in-the-blanks Brand Strategy workbook that makes for quick and easy completion of your brand building plan.

Worksheets include Trends Dashboard, Category Analysis, Competitor Comparison, Consumer Profiles, Brand Identity Model, Value Proposition, Positioning Statement, Brand Personality Matrix.

Part #3

Brand strategy dashboard to summarise all your work 

If you think branding is just a logo and what you look like… WRONG

Here is your blueprint to understanding your brand deeply to ensure your marketing is effective – not wasting your time or money – but rather growing a brand that is AUTHENTIC and is DIFFERENT to competitors.

This dashboard will serve as your go-to guide whenever you want to communicate or do any marketing activity.

BONUS Materials

If you enrol in the course today, you'll get access to all the below added value stuff!

Certificate: Completion certificate from Smart For Small Academy.

BONUS #1: 5 Checklists to make sure you're sorted.

After all is said and done – and you’ve completed each step, how can you be sure you’ve completed it all? I mean, you’re busy enough as it is, with a lot on your mind.

I’ve made it super simple for you – use the checklists provided to make sure you’ve planned like a pro – and are truly ready to go to market!

BONUS #2: DONE-in-5-days Action Plan

The coolest part of the action plan is:

Next to each step in the plan, there are written numbers of hours you should spend on that particular task.

No more wasting time!

So, if you follow this step-by-step action plan, you will be amazed how quickly you can create your brand strategy. You can finish your entire plan in just 5 days!

The plan helps you keep on the right track.

BONUS #3: Questions asked and answered support

If you get stuck and aren’t sure what to do, write a comment in the members area or send an email directly to me.

I know you want to be UNSTOPPABLE.

I am here to help you move forward as smoothly as possible.

30-Day Money Back Guarantee

Look. Let’s be honest. You don’t know me (probably), I don’t know you. Why should you trust me when there is a high chance you have bought a course before from somebody else (who you didn’t know at that time) and it flopped, right? I decided to take all the risks off your shoulders and give you a full 30 days to go through the program. During this time you can decide if it is worth the price. If not just send me an email to [email protected] and I’ll send you a refund right away!

Frequently Asked Questions

Who is this toolkit for?

The toolkit is specifically designed for small businesses, entrepreneurs, solopreneurs, hustlers, movers and shakers that want to take their marketing into their own hands – and market like a PRO.

 

How is this different from other courses? 

First of all, it's not a typical theory-based course. It's a set of brand growth, fill-in-the-blank brand building templates that help you DO.

You don't need to spend weeks (or years) learning brand strategy. Follow the guidance, fill in the blanks and… that's it.

 

Is the content available right away?

Yes, you're in luck, as the course has just launched! If you join now, I have special bonuses for you. The sooner you join, the more bonuses you get.

 

I’m bad at marketing/brand strategy. I mean… really BAD! Can this work for me?

To be honest, there is no template in the world that can replace years of practicing writing brand strategy. 

But, on the other hand, my templates use a proven methodology to strategy writing. The fact is: The worse you are, the bigger improvement you will see if you use these valuable templates.

 

What if I don't like the toolkit and decide this isn't for me?

No worries. I stand by my work. If you don’t like it, just send me an email within 30 days and receive your FULL refund.

But if you get stuck and still want to use my templates, here is the quick fix: 

Write a comment in the members area or email me and I'll help you move forward as smoothly as possible.

Here’s EVERYTHING you need to write a BRAND STRATEGY in just 5 days:

  • Masterclass: Guided video classes helping you craft your Brand Strategy ‘like a pro’ (value R8000)
  • Formula + Toolkit: Step-by-step fill-in-the-blanks Brand Strategy workbook (value R5000)
  • Blueprint: Brand strategy dashboard to summarise all your work (value R800)
  • BONUS #1: 5 Checklists to make sure you're sorted (value R800)
  • BONUS #2: DONE-in-5-days Action Plan (value R1100)
  • BONUS #3: Questions asked and answered support (value priceless) 
  • Certificate: Completion certificate from Smart For Small Academy (value R300)


TOTAL VALUE: 1050$ (R16 000)

NOW $199

Click BELOW to enrol today...

**Course payment charged in Dollars and the Rand value shown here is subject to Rand-Dollar exchange rates.

YES! I want this Toolkit & Masterclass

Click HERE to claim your Market Like A Pro step-by-step masterclass & toolkit to building your dream brand strategy

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